3 Most Important Things When Selling Your Home

You can watch the video or read the blog, they both cover the same material.

What the 3 Most Important Things – when selling your home? Drum roll please, (see how I can make jeff do dumb tricks at my request). What are the 3 most important things when it comes to selling your home? Jeff chimes in suggesting to Ashley “…….Stainless steel appliances…”. Ashley stops Jeff’s stuttering and suggests that we listen to the professionals. She then tells us that a study by the national association of realtors did a study and that the top 3 things were not stainless steel appliances. Jeff chimes and says “no, the top 3 things are PRICE, ACCESS and CURB APPEAL“.

PRICE -Jeff further explains that buyers buy houses by going out and looking at houses in a similar price range. So, if you are priced too high and buyers are out there looking, you (as the seller) are simply outclassed by the competition, because those homes are priced better. Ashley simplifies by saying you (seller) are the low man on the totem pole to those buyers. Ashley informs sellers that they want to be the shining star! Compared to the other bunch of listings the buyers are going to see. So, to sum it up pricing is very important.

ACCESS– you want to talk about access Ash, Jeff jokes pretending to be an unwilling seller – I cannot be ready to show at that time, I guess they will just have to make another appt. A lot of real estate agents are like Jeff and I, who have a lot of out of town clients that come in for just one day maybe two. Guess what, if your home is not accessible too see, if it is on MLS but unable to be shown then it just gets scratched off the list, and they move on to the next. Jeff gives another example of a single mom with 3 kids who works a full time job during the day and can only see homes at night between 5-630p because that is the only time the works for her. The point is that you the seller does not know which buyer, which was intended to fall in love with your home, would be wanting to see your home. If you are not allowing access to see the home at all times, Ashley chimes in with “you are short changing yourself in a major way” because you are just narrowing the pond of potential buyers that will work for your home. More over, when you lessen the amount of potential buyers you lessen the amount of money you will get for your home, because there is less demand on your home.

CURB APPEAL – Third and final thing, we talked about first impressions, this is a big one, curb appeal. They give an example like this, hey Ash how many times have you sent a home to a buyer and what do they say, they say give me that address so I can just drive by the home and check it out. Jeff questions Ashley, You mean buyers drive around a neighborhood before they buy it? Ashley respond with Oh yes they do, where their realtor is with them or not.

PRICE – ACCESS – CURB APPEAL – Pay attention

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