Barrett-Jackson, one of the most recognizable names in the automotive world, is counting on strong demand from a car buying public tired of being cooped up inside to power its 50th-anniversary auction, taking place this week in Scottsdale, Arizona. Though 2022 is technically Barrett-Jackson’s 51st anniversary, the pandemic put a damper on festivities in 2021.
Barrett-Jackson was established in 1971 and is headquartered in Scottsdale. Company CEO Craig Jackson has been integral in building the auction events we see today, with a heavy television presence and a variety of big-name cars, including first production units auctioned off for charity. The focus this year may be on an anniversary event, but Jackson knows better than anyone that folks tune in for the cars over everything else. To that end, the Scottsdale auction will be one of Barrett-Jackson’s most eventful to date, with over 1850 cars to cross the block, all of which feature no reserve. Jackson notes that 2022’s auction will be televised as usual but says that the planned 38 hours of live coverage is unprecedented. The History Channel will run coverage of the event, and the most anticipated cars will be auctioned off in primetime.
The event runs from Saturday, January 22, through Sunday, January 30. The anniversary festivities will include special video memories and other throwback segments throughout the event. Additionally, automakers and other sponsors will be on hand with vehicle experiences, product demonstrations, thrill rides, and live music.
WESTWORLD OF SCOTTSDALE
16601 N. Pima Rd.
Scottsdale, AZ 85260
January 22nd-30th, 2022
For tickets, visit: barrett-jackson.com