How We Get More Transactions: Tracking!

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In the relentless pursuit of growing your real estate transactions & revenue you receive, there exists a strategy often overshadowed yet undeniably potent: tracking. This method, while simple in concept, ignites a transformative fire within, propelling businesses towards unprecedented success. The essence of tracking lies not just in its ability to monitor progress but in its capacity to instill a profound sense of accountability and immediate feedback, enabling swift adjustments and focused efforts on what truly matters.

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What Sparked Our Activity?

Darren Hardy’s “The Compound Effect” serves as a beacon for this principle, highlighting how the meticulous tracking of activities can significantly amplify business outcomes. Hardy talks about the Hockey Stick like growth that occurs for those that execute tracking based on their real actions, daily. Hardy reveals a startling insight: most CEOs of Fortune 500 companies dedicate merely 27% of their time to their most critical business activities, therefore limiting their growth once elevated to leader.

Don’t let that be you! Darren talks about the need for several hours a day of core activity execution to boost your business. This may be hard for some to get their arms around focusing that much time or the MOST Import Actions but the results are undeniable. This observation isn’t limited to the corporate sphere; it extends into realms like real estate, where the fundamentals of prospecting, presenting, and negotiating reign supreme. Tracking these activities daily becomes not just a strategy but a necessity for anyone aiming to increase the revenue their business delivers for their family. I am a believer because, I choose to track the key activities & tracking delivered 12x growth for my business, which had moved sideways for years, I want that for you!

Model Those That Are At Elite Levels

The analogy of Michael Phelps, the world’s most decorated and successful athlete, with 23 Gold Medals, including an astonishing eight in a single Olympics, underscores the universality of tracking’s benefits. Phelps’s meticulous monitoring of his diet and exercise routines mirrors the precision required in real estate to track leads, conversations, and appointments. These metrics serve as the heartbeat of the real estate business, dictating its health and vitality.

For real estate agents, the focus should be on three core activities: generating leads (people considering a move), engaging in meaningful conversations (with potential movers), and securing appointments (with buyers, sellers, and renters). Initially, counting all appointments is vital; however, discerning patterns and focusing on repeat engagements with the same clients can unveil deeper insights into business performance and areas ripe for improvement.

The message is clear: tracking is not merely an administrative task but a critical strategy for growth. It fosters self-accountability, provides immediate feedback for course correction, and ensures that efforts are concentrated on the most impactful activities. Whether part-time or full-time, the discipline of tracking equips individuals with the tools to achieve their goals, drawing a direct line between daily actions and overarching success.

Unfortunately It’s Still About Discipline

In essence, the power of tracking in business cannot be overstated. It is the linchpin of growth, turning mundane tasks into strategic steps towards achieving a minimum of twice the amount of money and success. By emulating the discipline of the best in any field, be it sports or business, tracking emerges not just as a method, but as a mindset, catalyzing profound growth and achievement.

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