“How did you find us?”, I asked.
“Google”, she quickly responded with a tone that you knew she was tech-savvy.
“Awesome! Did you search, ‘Who Sells Homes in North Scottsdale?'”
“No I typed Real Estate Agents Pinnacle Peak Scottsdale, and after scrolling past the sites that just want to be the middle-man I found you guys.”
I just had this conversation with a nice lady that lives in San Francisco. She owns property here in North Scottsdale and was looking to ask a few questions to a local Scottsdale REALTOR®. As a marketing guy, I’m always thrilled when someone is this definitive with knowing how they found you as this property owner.
Typically when I ask home sellers or buyers how they found our top-rated real estate team they respond with, “the internet”. Although I love that answer, being a geek that spends a lot of time putting out internet breadcrumbs, it’s the more specific answers that are most helpful. But let’s be real, most people don’t remember exact keystrokes and/or clicks to find us. They surf the web. One link leads to another and before they know it they are watching one of our 100’s of videos highlighting Scottsdale subdivisions, or reviewing our detailed maps of neighborhoods, or just browsing our, *achem* award-winning real estate website.
Searching For Real Estate Agents Has Evolved
What I loved most about her answer is that as my own personal search strategies have evolved over time, it’s good to see I’m not alone. I rarely search sentences. Keywords or key phrases, that’s it. I search using bullet-point lists (minus the bullet-points) in a specific order. I’ve noticed depending on which phrase you start with changes the results. For example, if I type “Scottsdale AZ Pinnacle Peak Real Estate Agents”, I’m telling google that Scottsdale AZ Pinnacle Peak is more important than the phrase Real Estate Agents. So if I want to make sure my results are all agent websites (or whatever I’m searching), I move that phrase to the front of the search box. “Real Estate Agents Pinnacle Peak Scottsdale” starts specific and gets more broad.
I’m such a geek. But! In my defense, paying attention to the details and making sure our marketing is optimized correctly knowing how home shoppers search helps our homes we’re selling get more views, more traffic, more offers, and sell for higher prices. If you’re looking for the best real estate agents that understand today’s strategies, you’ve found us!!!
What questions do you have? Call me: 480-500-1738