My Thoughts On a National Real Estate Companies’ Billboard

National Brokerage Billboard Ad Feedback - Sibbach TeamSo last week, I was driving dow the road and I passed this billboard. Now I covered up the logo, because I don’t want to speak negatively about another company, but seeing this ad got me thinking… I’m surprised that this is a message that one of the largest real estate companies in the country is using, because with all of our data at the Sibbach Team, we’re finding it to be the opposite. We’re finding that consumers want to find their house, and no longer want to engage a realtor to find a house. The consumer simply enjoys house hunting with the power of the internet.

I especially am surprised that this message is used on a billboard, which I think is geared more towards in-town movers. And in-town movers seem to be the ones that only engage a realtor once they’ve found a house that they want to buy. Now out of town movers still need help from an agent, and that’s why we’re still boots on the ground since were able to look at local homes, describe neighborhoods, and provide them with local expertise about the different hoods. Of the 270,000 visitors to sibbach.com, and the 800 that have sent us an email from our website in the last 30 days stating that they’re interested in more information, they all are wanting to do the search on their own now.

Because of how we market our open houses, the amount of traffic we are getting of Actual Buyers that then come back and make Actual Offers is at an all time high.

That is why I don’t understand why they would push a message saying “We can find the house for you” when clearly consumers enjoy the home searching process from their couch on their laptops and phones.
And once they identify the houses they want to go see, THEN they engage a realtor. So that’s why I think that ad is a little bit off. If I were to write that ad, or if I were to have a billboard, it would say;

  • “Let us help you find 3 more options when searching for a home”
  • “House hunting assistants, averaging 3 more options since 2003”

Or my personal favorite;

  • “Super charge your house hunting abilities with 3 more options”

Consumers want to find their own house, so our message is all about how we can amplify their search, and ultimately give them more options with our expertise, and extensive knowledge of the valley. Now that’s just my opinion, but hey, they didn’t call the #1 Team in all of Maricopa County to ask what we thought!

So if you want to be in charge of your own home search, and want to see homes that aren’t on the market or available to anyone else, give me a call! 480-500-1738

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